If you’ve kept up with my prior columns you will see a focus on the dynamic of Quebec sales that lead to Ontario purchases. What Quebec loses, Ontario gains. A good marketing effort captures the natural gift of low hanging fruit of where people are looking. If your property is not marketed properly to this natural, turn key and large volume of buyers, then you need to tune your agent’s marketing engine.
A cornerstone of our lives, whether we realize it or not… is our home. Yet selling or buying one is a big financial decision that usually takes place without a clear view of future. Believing what you are doing is the right thing is comforting. But knowing is always better.
When animals make decisions they don’t have the benefit of all of the human encumbrances of second guessing, doubt, emotion and comparison. A predator (or prey) makes its decision purely based on the signals it’s getting from its environment and how to time the key leap for lunch or safety from its camouflaged lair. Continue reading
One of the biggest problems the industry and its participants face as we head into the spring is the ambivalence and lack of planning around specific dates. When you have made the commitment that listing your property for sale is something that you want to do, be sure not to drag your feet in the early months of the year. Continue reading
But therein lies the problem
