One painful thing about small business is the cost of doing business. We all talk about “the cost to keep the doors open.” To a Realtor, that can be $2000 to $3000 per month depending on the current ad spend. But one thing that many of my small business clients struggle with is the amortization of the cost of an image. In business there are two types of expenses – fixed and variable. The variable go with you moving around – fuel for the car, advertising purchased. The fixed costs are there – and that, in my case, is one of interest – since logo design and design in general is something that is worth spending on. Why? Because telegraphing the right image, helps you connect with the right audience sooner and better.
When I first wrote Digging Deeper in July 2013 lots of crazy stuff was going on in my life. I had embarked on a renovation project that took a turn which added more stress and my real estate practice in Vankleek Hill, Alexandria, Williamstown and beyond was busier historically than any other prior year. The economy may have been slow or questionable, but for some reason I was seeing more deal flow.
When it came to the renovations I had the usual spousal stress where my husband and I had different ideas about how to “do it right” but in the end we compromised and built something really worthy of being proud of. He may have complained about my touches, but he now enjoys it without a peep.
Well it finally happened. After years of wondering when we’d be able to use email based “e-signatures” through services such as “Docusign.com” it finally happened. Ontario joined the modern era – behind Quebec no less! Amazingly I thought of all my uber tech savvy Toronto colleagues who must have been writhing in agony (for 10 years!) with their iPhones and Blackberry’s being objects of simple music, weather, texting and chatting – but not signing.
When I first wrote a version of this article in October 2011, I was focusing on a simple fact: Human beings lose their objectivity when the emotions of a real estate deal get heated and fixation on seemingly tiny unimportant things becomes all encompassing and frustrating to some parties. Realtors, ofcourse, are supposed to rise above the fray and check their emotions at the door, but they are no less guilty since they have their own agendas (seeing it close!) that influences the advice they’ll give. It is always cloaked in the garb of them being the trusted advisor, but the shrewd property buyer or seller will always know that nothing escapes the gravitational pull of money.