Monthly Archives: September 2011

Emotional Detachment

Posted on September 18, 2011 by Tammy

A Game of Poker
Marketers, advertisers and scientists understand the truth behind human emotion: Buying decisions are driven by it and real estate is no exception – the seller or buyer who appears emotionally detached does better.  Like poker, he or … Continue reading →

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Boomers and Bell Curves

Posted on September 12, 2011 by Tammy

Whether you’re dealing with mathematics or press releases, statistics are important.  In my field, they drive the ecosystem of real estate sales – or, in other words, statistics determine the trends and patterns of home buying and selling.

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Steal This House

Posted on September 5, 2011 by Tammy

Fact: Several key factors attract & motivate buyers.
Most buying decisions are based on emotion. When a buyer visits your home for the first time, he or she is ready to know “the feeling” they will get upon entering it. . … Continue reading →

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