Why would anyone become a real estate agent? For some, this may be a loaded question. For me, it’s quite simple.
Taking part in the process of selling or buying one’s home, quite possibly the single most important asset in a person’s life, can be a very rewarding experience that has intrinsic value to the agent who actually cares about his or her clients’ well-being.
We are wired to help – it is in our nature and the leading firms and individuals in real estate are seen as more than just facilitators – they are true shepherds, guides, arbiters, voices of reason, and a rock of stability when the seas get rough.
Nothing brings more satisfaction to a good real estate agent than illuminating what a client’s options are. Helping a process that needed more information,transparency, or clarity defines what our best practices are. The reward is knowing that you placed the client’s goals first – that you had a vital part in making the transaction a successful one. Satisfied clients don’t forget.
While it is easy for any of us to say we we do it for noble and lofty goals, let me narrow it down even further.
To women, the home is an expression of who we are. It’s our ‘nest’ so to speak. . .a reflection of how we nurture and provide comfort. As my husband knows, the nest is my thing. There are no scrap airplane, motorcycle or composting machine parts in the yard at our house because it is my nest too. You are your home and it reflects you.
To men, there is also a strong, but different type of connection to the home. Perhaps not as deep and emotional as it is for women, but the pride of ownership, the ability to invest wisely and improve property with their own talents, sweat and effort, is a big deal. It is why “Tim the Toolman Taylor” was a 90′s TV icon. This is how “the shop”, “man caves,” and other male-centric components to properties are crafted. Coming back to the cave is deeply rooted in the male brain.
The dynamic that affects couples when looking at property together is stunning to watch at times. How you motivate one partner, let’s say the nester vs. the utilitarian shop lover, is key to helping clients who are selling their homes optimize their appearance for maximum appeal. A house is typically sold from one appealing vector that one partner lobbies the other to acknowledge: “Honey, I know, it doesn’t have a garage….. but did you see the bathroom? The kitchen, … that island? OMG… ”
One party will usually have a stronger pull over another when it comes to the buying decision. A classic feature that makes the nester go weak in the knees is a well designed kitchen with an island. The open concept kitchen and island design / layout changed the way family and friends socialize within the home.
Helping attract the utilitarian has more to do with any out buildings, places for quiet retreat or simply a shop to end all shops. The utilitarian seeks pragmatic ways to justify the decision. The price has to make sense of course, given the band of what is reasonable to ask given the market conditions, but the decision to sign on the dotted line, to make a commitment, is something that is almost always, in residential sales, finished with an emotional stamp. Getting that stamp to happen is helping – It is my job, as your listing agent.
So why real estate? Because the human connection from our deepest needs to the property that will be the expression of who we are matters. Period. Unlike most big ticket items, it is the one that actually acts as a savings account, and in many cases, if bought smart and maintained, it will likely appreciate, bringing financial security to you and your family.
That is why I am a Realtor.
To explore your listing or purchasing needs, call 613.676.4463 or email firstname.lastname@example.org